Inventive, marketing-savvy professional with a passion for news media and experience driving market expansion.  Exceptional executive-level relationship manager with unsurpassed collaborative abilities and expertise in nurturing high-profile client relationships in a demanding make or break environment.  Special talent for enhancing marketability through electronic and print marketing tools as well as clear, effective messaging. Stellar organizational and planning skills, who has earned a solid reputation for being enthusiastic, efficient, and hands-on.

Areas of Expertise
B2B/B2C Marketing
Social Media
Print Media
Blogging, SEO, White Hat
Marketing Development and Strategies
Public and Media Relations
Managing eCommerce Website
National and Local Broadcasting
Presentation and Event Platforms
Communication and Collaboration
On Camera Talent
Leadership and Mentoring
Program Development
Team Building
Interviewing and Editing Stories
Microsoft Office Suite

Bachelor of Arts, Communications, Broadcasting News
Southern Methodist University, Dallas, TX, 2000

Professional Experience
Toepperwein’s of Texas, Alleyton, TX       2008 - Present
Communications Director

Execute internal and external communications, marketing, and accounting for high-end artificial plant company.
Manage and maintain member only web store with over 1,000 members. Organically grow and market to current and new clients digitally.
Directed project for custom mantelpiece design for the GW Bush museum as featured in an ABC News interview with Laura Bush by Diane Sawyer.
Define goals, prioritize strategies, and establish policies and procedures for company communications.
Continuously, reevaluate cost saving measures for the company. From continually shopping around for cheaper freight costs, credit card processors, to designing and printing marketing materials completely in house, saving the company 85% of costs previously spent.
Oversee factory operations in CEO’s absence.

Media Communications Freelance, Austin, TX                 2008 - Present
Developed a social media network and complementary apps for multi-mobile platforms. Organically growing the social media platforms encompassing: Facebook, Twitter, Instagram, Pinterest and YouTube, creating a powerful buzz to over 1,000% growth in 1 year.
Creative, marketing consultant and spokesperson for B2B companies, such as:
Toys R Us/Babies R Us for Invodo,
Dynamic Motors for Redroc Marketing,
and First Choice Chiropractic for Robert Messer Media.
Facilitate the involvement of sources, editors, and colleagues for applicable and timely information, as well as overseeing crews and support staff. Managed upwards of 48,000 members to produce interviews and video at seminars.
Continuously blog for numerous national publications including the Huffington Post. Track and maintain deadlines and analytics. Adhere to submission guidelines.
Increased companies direct earnings of 25% through hosting the DHP Media Estate Home Builders Showcase, the Quality Home Show, and Product Design Show for 4 consecutive years. (
Implemented PR for McDonald’s through KGB Texas, and led various PR campaigns for Buckalew Media.

Hot On! Homes, Austin, TX  2007

Produced and hosted eight segments per show of Hot On! Austin and Hot On! San Antonio per week in a promotional format. 
Stacked, wrote and produced both weekly shows marketed to clients, homebuilders, realtors and homeowners.
Launched a crisis management campaign in light of the anticipated and subsequent housing crisis.
Marketed the product to home builders and realtors.
Managed, hired staff and freelancers as needed to produce both shows, negotiated costs and improved savings of 10-20%.

Other Professional Experience
News 8 Austin, Austin,TX   2004 - 2007
Bureau Reporter           

KSN, Wichita, KS     2001 - 2004
Bureau Reporter           

E-Digital Broadcast Network, Bakersfield, CA                   2000 - 2001
News Anchor

Allison Toepperwein